Posted by: crisdiaz24 | October 27, 2008

SHORT-TERM AND LONG-TERM MEMORY

SHORT-TERM AND LONG-TERM MEMORY

Memory can be short-term or long-term. In short-term memory, your mind stores information for a few seconds or a few minutes: the time it takes you to dial a phone number you __________ looked up or to compare the prices of several items in a store. __________ memory is fragile, and it’s meant to be; your brain would soon read “disk full” if you retained __________ phone number you called, __________ dish you ordered in a restaurant, and the subject of every ad you watched on TV. Your brain is also meant to hold an average of seven items, __________ is why you can usually remember a new phone number for a few minutes but need your credit card in __________ of you when you’re buying something online.

 

Long-term memory involves the information you make an effort (conscious or unconscious) to retain, __________ because it’s personally meaningful to you (for example, data about family and friends); you need it (such as job procedures or material you’re studying __________ a test); __________ because it made an emotional impression (a movie that had you riveted, the first time you ever caught a fish, the day your uncle died). Some information that you store in long-term memory requires a conscious effort to recall: episodic memories, which are personal memories about experiences you’ve had __________ specific times; and semantic memories (factual data not bound to time or place), which can be __________ from the names of the planets to the colour of your child’s hair. __________ type of long-term memory is procedural memory, which involves skills and routines you perform so __________ that they don’t require conscious recall.

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