The E-Books vs. Print Books Debate Arises Again, and This Time, There’s Talk of Digital “Dying Out”
0) __________ since e-books arrived on the scene, forecasters have said year after year that it’s only a 1) __________ of time before they ultimately edge print books out altogether. Now, however, some seem to think the opposite may be true: that the e-books market might be slowing down — or even drying up! — and print books may “win the war” after all.
So what’s all the fuss about? Sales of print books are up and sales of Kindles are down (at least in the U.K.), leading many across the pond to speculate that eBooks are going out of 2) __________, and that print books may win the competition after all.
Of course, print books never actually stopped leading the charge, considering that e-book sales have never made up more than a third of all book sales. And 3) __________ they rose to that number extremely quickly — Amazon, for instance, only introduced the Kindle in 2007 — the majority of all books sold has always been print.
The big picture here, of course, doesn’t support the idea that e-books are “losing ground.” Sales of Kindles may have plummeted in British stores, but that doesn’t mean they aren’t 4) __________ selling on Amazon, and it certainly doesn’t mean that e-books aren’t selling at all. If anything, it could just mean that Kindles have been around for the better part of a decade and that 5) __________ people who want one already have one.
The underlying issue in all of this, however, is the idea that eBooks and print books are in some sort of fierce battle to the death with one 6) __________ in which the only outcome is total dominance. So people often seem to assume 7) __________ that e-books will soon drive their dinosaur-like cousin to extinction, or that print books will outlast e-books and prove them to be nothing but an inferior imitation. In reality of course, 8) __________ of these outcomes is likely, and both misrepresent what actually appears to be happening in the books market today.
Now that sales of e-books seem to have leveled off, the reality we seem to be facing right now is that 9) __________ e-books and print books are popular. Both products have relative benefits and 10) __________; both have people who enjoy them. Some people even enjoy both. Will their relative share of the market shift over time? Almost certainly. Will one eventually “triumph” over the other? Maybe, but probably not for a long, long time.
The reality is that there is absolutely no reason print and e-books can’t coexist in the books market.
Adapted from © Emma Cueto
 To edge out: to defeat by a small margin.
 To plummet: to drop down. Caer en picado.
 To outlast: to last longer than.
 To level off: to reach a steady volume, rate, amount.