Posted by: crisdiaz24 | March 22, 2016

Secrets from the science of persuasion – Video /Listening activity

Listen to the following video (DO NOT WATCH IT) and complete the gaps.

 

 

SECRETS FROM THE SCIENCE OF PERSUASION

https://www.youtube.com/watch?v=cFdCzN7RYbw

 

  1. Researchers have been studying what influences us to ________________ to the request of others.
  2. We might think that when we make a decision, we consider all the ________________ to guide our thinking.
  3. It is because we lead very ________________ lives that we need shortcuts to make decisions.
  4. Some of the universal shortcuts guiding our behaviour are:

– reciprocity

– scarcity

–  ________________

–  ________________

 

  1. We usually give back to others what we have ________________ first.
  2. We are more likely to say ‘yes’ to someone we ________________.
  3. One of the best examples of reciprocation comes from studies conducted in ________________.
  4. The gift waiters may give us when they bring us the bill increases our tip by ________________, but if they give us twice as many gifts the amount of money we give them ________________.
  5. The tip is often influenced by ________________ something has been given.
  6. The key to the principle of reciprocation is ensuring that what you give is ________________ and ________________.
  7. Consumers usually want more of those things they can have ________________ of. That’s why when British Airways announced that the New York – London Concorde flight would not fly as often as it used to, sales ________________.
  8. When talking about the benefits of something, not only must we emphasize what is ________________ about our product , but also what we stand to ________________ if we do not use it.

 

KEY

 

  1. SAY ‘YES’
  2. INFORMATION AVAILABLE
  3. OVERLOADED
  4. AUTHORITY / CONSISTENCY / LIKING / CONSENSUS
  5. RECEIVED
  6. OWE
  7. RESTAURANTS
  8. 3% – QUADRUPLES
  9. HOW
  10. PERSONALISED – UNEXPECTED
  11. LESS – TOOK OFF
  12. UNIQUE – LOSE

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