THE HIDDEN MEANING OF COLOR – CLOZE TEST

CLOZE TEST

Read the text and complete the chart below with a word from the list that comes after the text. Every word can only be used ONCE. There are FIVE words that you don’t need to use. Question 0 has been answered as an example.

 

THE HIDDEN MEANING OF COLOR

The hidden meaning of color can be used as a powerful 0) __________ in art. Once the simple principles are understood, the artist can use color to 1) __________ the viewer.

In fact, 2) __________ shows that color can play a major role in our overall state of well-being. The colors we surround ourselves with directly influence the way we feel and relax.

In art and design, color 3) __________ us to create our own individuality. For years, interior decorators, graphic designers, advertisers and artists have been using color to 4) __________ our environments. Color can be used toevoke a certain mood or to create a message or sharp response in the viewer.  As artists we learn how to use the positive or negative attributes of color in our works to subliminally send a message.

The following examples illustrate how people react differently to cool and warm colors…

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Cool colors:

• Based on blue undertones and bring to 5) __________ a calming effect.
• These colors range from cold icy blues to warm and nurturing Mediterranean turquoises.
• Many decorators use these colors in spas, bathrooms and other quiet environments.
• Blues lower heart 6) __________ and reduces appetite.
• Blue represents dependability.
• It is commonly worn in uniforms and business suits.
• Dark blue is generally used by more authoritative figures including police officers and our Presidents!
• Blue and greens are used in 7) __________ medicines and health care products.
• ‘Greenrooms’ of theaters are so called because their green walls are often used to 8) __________ the nerves of actors.
• Dark greens do well in offices and studies.
• Greens are commonly used for outdoor products.

Warm colors:

• Based on yellow undertones and tend to 9) __________ emotions ranging from happiness to violence.
• Red, orange and yellow colors 10) __________ hunger.
• This is why you see restaurants like McDonalds, Wendy’s and Burger King using these colors in their logos and advertising.
• Safeway, Walgreens and Costco all use red in their logos.
• Red instantly attracts, makes people excited and increases the number of heart beats.
• Just think of Coke and Red Bull!

 

https://www.finearttips.com/2009/08/use-the-hidden-meaning-of-color-in-your-art/

 

ADVERTISING          ENHANCE                  RATE                           STEADY

ALLOWS                     LETS                             RESEARCH                 TOOL

CONVEY                     MIND                          RESEARCHERS         TRANSPORT

ENCHANT                  PUBLICISING            RHYTHM                    TRIGGER

 

0	TOOL
1					6
2					7
3					8
4					9
5					10

 

KEY

 

0. TOOL

1. ENCHANT
2. RESEARCH
3. ALLOWS
4. ENHANCE
5. MIND
6. RATE
7. ADVERTISING
8. STEADY
9. CONVEY
10. TRIGGER

 

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